Archive for May, 2009

VCs: stop the false dichotomies

Wednesday, May 27th, 2009

What is with VCs and their false dichotomy when giving feedback about a company asking for funding:

  • Say nothing about the team
  • Be an asshole about how worthless the team is and their mothers should have had an abortion.

VCs seem to be a sound system with two settings for volume: “mute” or “max (a-hole)”. We live in an analog world. Lets try a little moderation.

How about this VCs? If you perceive the problem as the team, give feedback that is:

  • specific
  • actionable
  • non-personal (not impersonal)

Example dialog:

VC:

I like the concept. However, I don’t have confidence that the team as it exists can execute successful. My reasons are because:

  1. executing requires a deeper knowledge of neurosurgery. I need founders or a board of advisers with this expertise
  2. the team seems to be overweighted with business-types and underweighted in technology
  3. in order to sell into the companies you are targeting you will need a C-level person with the needed credibility
  4. you were disorganized for this meeting which makes me question your ability to manage a company.

If these barriers change, we may be interested in this company.

Possible response from the entrepreneur:

Thank you for this feedback.

  1. We have felt that is gap in neurosurgery is not as significant as you apparently do because we have 20 surgeons in other specialities. Perhaps if we refocused our product away from the neurosurgery aspects, it would be a better match to our skills? Perhaps you have some suggestion about who we should approach?
  2. We agree. Joe and Paul are helping us get started but they plan on returning to school once their time is no longer needed. Currently we are using all the help we can get.
  3. Perhaps. Right now, we have not yet found that person. My goal is to grow with the company. I have discussed this with the team. The agreement we have is that if I cannot get 1 customer within 6 months, the CEO role will be transitioned to another. Currently we are actively looking for advisers and a COO person that could act as a potential replacement support for me. However, who could imagine that Bill Gates or Mark Zuckerburg could manage the responsibilities that they now have?
  4. Thank you for that feedback. I did not realize that I gave that impression. If you talk to the rest of the team I think you would find that their opinion is different. Would be willing to do that?

Notice that the entrepreneur is not just agreeing with the VC. And the VC may be unsatisfied with the entrepreneur’s response. The VC may not wish to proceed further no matter what. But at least the feedback is out there in a cordial matter.

Stop the privatization of social safety net!

Wednesday, May 27th, 2009

Can we stop the bleeding heart liberal who sees the symptom but the wrong solution?

Problem:

In the Great Depression unemployment in the U.S. peaked at 24.9% in 1933. Imperial County today has an unemployment rate of 26.9% closely followed by counties like Merced and Yuba at 18% – you can see the sobering Central Valley stats here and a map of California’s unemployment rate by county here.

Solution??:

When you are approached by a friend to give to the non-profits trying to help please give.

NO!

It is time to stop with the privatization of the social safety net.

When approached by that friend, demand as a condition of giving that *both* you and that friend write to your congress critter.

Demand that health care reform be passed. ( See earlier post )

Demand that unemployment benefits be modified so that the newly employed who are now newly unemployed are covered. Right now you have to be employed for a majority of the past 18 months to get any benefits.

Demand that the Employee Free Choice Act be passed. (EFCA makes it easier for employees to for unions, and stops companies from retaliating against employees.)

Stop buying into the idea that a few pennies thrown into a bucket will somehow replace a legitimate social safety net provided by the government.

a national health care system: good for business

Wednesday, May 20th, 2009

What I told Obama about health care reform. Add your voice to mine please!

I have been working for 2 years on my own business. During this time frame my wife and I have had to pay for our own health care through COBRA. This expense is the second most expensive item in our budget ( our mortgage is our first ). These costs have significantly increased the chance that my business will fail and I will have to return join the ranks of the unemployed.

In my profession (internet software development) and the location (San Francisco Bay Area) being able to offer health care is mandatory. Because we do not have the budget to pay for health care, it is close to impossible to find anyone to help in the Bay Area. As a result, we have turned to overseas developers.

A quality national health care system will free up more people to explore starting their own business and building the U.S. economy. A national health care system is simply good business.

Email/Calendar : Missing features

Sunday, May 17th, 2009

Continuing my “broken” series of things that everyone uses but no one fixes. Many of these missing features are email and calendar integration.

Email. Much maligned. These are the key “broken”/ missing features. For some reason, not one major email provider nor any mail program ( that I know of ) has provided these missing features. Without these features, email is “broken”.

This list is in ranked preference.

  1. Easy calendar linking
  2. Deadline handling
  3. Delayed processing
  4. Notes
  5. Emphasis
  6. Quote management
  7. Cross linking
  8. Task integration
  9. Countdown

Easy calendar linking

Gmail makes a half-ass attempt at this but it has never worked for me.

Furthermore it looks like Gmail is only expecting 1 event per message. Most email newsletters have multiple events announced.

Properly done, this feature would allow users to select from the email body:

  • date/time information
  • location information
  • registration urls
  • deadline (early bird for example)

A floating, AJAX-y div that would allow users to select each bit of information separately until all needed information has been submitted.

Furthermore, the user should be able to create multiple events from a single email.

All created events are linked to the original email.

Deadline handling

This would support GTD methodology. An email comes in referencing an event (see above) or a request (“I need the financials by Thursday for the Friday morning C-level meeting” ). The recipient does not want to act on this request right away but they certainly don’t want to forget either.

Deadline handling makes sure the deadline is not forgotten and the email is removed (optionally) from the visible inbox( Inbox is distracting, “did I open this email .. oh yeah I did”).

With deadline handling, the user selects a series of dates that would trigger reminder notes to the user as the deadline approaches. The user also may create a task that indicates how much time the task will take. The deadline reminders would be increasingly color-coded based on how much time remains from the end of the task to the calendar item (“green”, “yellow”, “red” ).

Using the request example,

I need the financials by Thursday for the Friday morning C-level meeting

The user would create a deadline for Thursday 5pm. The task will take 2 hours and the user wants alarms on Thursday. The “red” alarm would be at 3pm on Thursday ( because the financials take 2 hours and must be done by 5pm ).

The email would then be archived so it is not there to distract the user. And the user will not accidentally forget the request because it got buried in the inbox.

Since one email may contain multiple requests, this feature would need to support multiple requests.

Delayed processing

This extends deadline processing to some degree, but is used more for the “softer” deadlines. Many messages have an implicit “sell-by” date. For example, emails about organizing or announcing an event. Once the event has happened, the back-and-forth messages can be deleted/archived. But until the event happens the messages should not be touched.

This allows easy handling of messages where the user doesn’t want to instantly delete the message but wants the message gone after a delay.

This feature would be immensely valuable to me personally. My inbox is cluttered with email chains planning events in 2004. Being able to attach a self-destruct would clean over 50% of my email.

[enhancement: if I don't open this email again in the next 30 days, delete it - kind of like spam processing for non-spam messages.]

Notes

What it says. I want to be able to attach a private note to an email. If I forward or reply to the email, the note is not included.

Some use cases: The email results in a phone conversation or chat. I want to be able to attach the phone notes or chat log to the email.

Why is this missing???

Emphasis

A big email, with lots of “stuff” that is not important. But one set of information that I do care about. I want to be able to select that text for special emphasis. Conversely, I want to selectively diminish other parts of the email.

This would allow the important data to easily be re-found and for unimportant parts to be collapse from view.

Quote management

In a long email back and forth, I want to be able to collapse levels of the quoted previous messages in the thread.

Cross linking

2+ emails are related (for me) I want to connect two messages with no obvious connection. These messages are not in teh same email thread and have no obvious computable connection. Different senders, different email threads but the content happens to be related.

Task integration

A bunch of messages are all related to a certain task. Allow the user to connect those emails to a task. When the task is completed, the messages are archived (or deleted). Since a single email may relate to multiple tasks, the email is only deleted/archived when all the tasks have been completed.

The text corresponding to completed tasks is “deemphasized” ( see “Emphasis” missing feature )

Countdown

Reminders are transitory alarms. For some reminders, a countdown clock to the event is better.
This avoids the need to set multiple reminder alarms.
This wouldn’t work for SMS reminders but would work if it was part of the calendar / email display.

Question :How to get and manage non-strategic multiple customer investment?

Saturday, May 16th, 2009

I am looking for people who have had success in converting customers into angel investors. I am *not* referring to strategic investors like Cisco.

Background:
I have a pitch that works very well when talking to customers. Prospects get and understand Amplafi and can’t wait to use it. VCs and other techno-philes types (who are *not* our target customers) hear the same pitch, their eyes glaze over and they tune out. Clearly a bad match if the investor does not understanding the customers!

I am seeking angel level investment ( > $1M ) and would really like to turn a set of happy customers into investors.

My ideal situation would be 20 customers investing $10K each. So a customer council with skin in the game. These customers would be non-traditional angel investors. ( not the Ron Conways of the world )

Obviously, I would be then taking on a investor expectations management project. But compared to managing a traditional investor’s lack of understanding of my target market, how can it be any worse — at least they are customers!

[Update: also posted to LinkedIn]

Ad networks: missing features

Saturday, May 16th, 2009

Ad networks missing features:

  1. Interconnection with bookmarking services
  2. Browser back button support
  3. Rich interaction
  4. Selective Memory
  5. Show different video ads
  6. Limit the ad selection

Interconnection with bookmarking services

You’ve interrupted me. The ad is interesting. Well-targeted. Good job. I am interested. But not right now. Right now I want to finish reading page 2 of this article.

Why are you demanding that I follow the ad link now? Interact with delicious.com, xmarks.com or simply my browser bookmark ability. Let me bookmark the ad link as a private bookmark for later. Bookmarking services have simple APIs. Spend the 13 seconds. Do the integration.

In the “old” print advertising medium. A prospect could tear out the ad from the magazine or newspaper for later. Why can’t the “new” media do this?

Browser back button support

You wanted to sell to me. I am ignoring your ad. I click on a link, not your ad. I then notice your ad. Mission accomplished…. too late. The page refreshes. The ad is gone.

I click the browser back button. The browser shows the previous page.

Except for the ad I wanted to read. Your ad. No clicks for you!

In the “old” print medium, the ad on page A3 does not change and disappear just because I have flipped the page. I can go back to not just the article, but to the ads!

Rich interaction

Hat-tip to meebo.com for breaking the old model. But for everyone else, why is the only interaction with the ad, a link?

  • If the ad is related to an event? Make it so someone can put the event on their calendar. Generate the ical file
  • provide sales contact information as a vcard that reminds the user of when and where they saw the ad. Maybe even a link to the ad itself!
  • Add the ability to email /forward the ad!

Get creative with the interaction!

In the “old” print medium, ads have a phone number and a physical address. How is this any different than a link?

Selective Memory

Consumers know that ad networks track them. Acknowledge this. Let the consumers edit your memory. The user’s only alternative is deleting cookies so the ad network know nothing. Allowing consumers a choice, gives the ad networks a chance remember something.

In old print media, there is an advertisers index on the magazine back cover. How come websites don’t have the same functionality? Maybe not all advertisers, only the premium advertisers get listed in the advertisers index.

Show different video ads

For christ’s sakes guys, how come consumers have to suffer from watching the same pre-roll 10 second ad repeatedly. I hate CNN, FOX, etc. Every 5 video clips I get shown the same pre-roll ad for the same product. My ears bleed. Even if I am interested in watching more videos, I run away! Fast!

Limit the ad selection

It is well known that it takes multiple impressions to reach the consumer. For the time the visitor is on a website, increase the number of ad impressions. Make it so that a visitor sees the IBM ads 8 times rather than showing 8 different ads for 8 different companies.

Hopefully someone like Frank will do something about this!

Mother’s Day Gift giving: invert the money/time ratio

Thursday, May 7th, 2009

Rather than spend money this mothers day; try this:

Spend the least money and the most time.

For most gifts the ratio: money-spent /time-spent > 20. That is for every dollar spent only 1 hour was spent. Try reversing that ratio.

If you are thinking about spending $100 on a gift on your mom; try spending only $20 and spend 20 hours making the gift personally you.

Guaranteed you will learn something and your mom will appreciated it vastly more than that $100 gift.